Short answer: To run Google Ads only in Faridabad, set location targeting to Faridabad or a radius around your business, choose the “Presence” option so ads show to people in or regularly in your location (not just people interested in it), exclude areas you do not serve, use local keywords, and check the location report weekly to confirm where clicks come from.
Many local businesses in Faridabad run Google Ads and later discover clicks from Delhi, other states or even other countries. The default location setting can include people who are merely interested in your area. For a local shop, clinic or institute, that wastes money.
8-Step Setup
1. Choose the right campaign type
Search campaigns are the best starting point for local services because they capture people actively searching.
2. Set location targeting
Target Faridabad city or a radius around your address. A radius works well if you serve nearby sectors only.
3. Use the Presence option
In location options, choose “Presence: people in or regularly in your included locations” instead of “Presence or interest”.
4. Exclude areas
Exclude cities or areas you do not serve, if they get included by radius.
5. Use location-aware keywords
Combine service keywords with local terms where useful, and also use generic service terms, since location targeting already limits reach.
6. Add location assets
Link Google Business Profile to show your address and distance in ads.
7. Schedule ads
Show ads when you can answer calls, for example business hours.
8. Check the location report
Weekly, review where clicks came from and adjust exclusions.
Radius vs City Targeting
| Option | Best for |
|---|---|
| City (Faridabad) | Businesses serving the whole city |
| Radius around address | Shops, clinics and gyms serving nearby sectors |
| Multiple pins | Multi-branch businesses |
Common Mistakes
- Leaving “Presence or interest” on.
- Targeting all of India for a local service.
- Ignoring the search terms report, leading to irrelevant clicks.
- No conversion tracking.
Learn Google Ads
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Key takeaways on Running Google ads only Faridabad setup guide
- 1. Choose the right campaign type
Search campaigns are the best starting point for local services because they capture people actively searching.
2. Set locatio - OptionBest for
City (Faridabad)Businesses serving the whole city
Radius around addressShops, clinics and gyms serving nearby sectors
Multiple pinsMulti-branch - Leaving "Presence or interest" on.
- Our Google Ads course covers local campaign setup, tracking and optimisation with live practice.
Further reading
Frequently Asked Questions
Can I target specific sectors in Faridabad?
Use radius targeting around a pin; sector-level boundaries are not always available.
Why do I still see clicks from outside Faridabad?
Location signals are not perfect. Use Presence, exclusions and check reports.
Should I add Faridabad to every keyword?
Not necessary. Location targeting limits reach; adding local terms helps capture explicit local searches.
Related Reading
- Google Display Ads Setup: 10 Common Mistakes and How to Fix Them
- Google Ads AI Max for Search Campaigns Explained
- Google Ads Account Audit: A Portfolio Project for Students
- Google Ads for Service Businesses: 12 Common Mistakes and How to Fix Them
Want to learn this with live campaigns and a trainer beside you? See the full digital marketing course in Faridabad, or check admission and batch dates.