Short answer: A good internal linking strategy for small websites links every blog post to a relevant service or course page, links related posts to each other, keeps important pages within a few clicks of the home page, uses descriptive anchor text and fixes orphan pages that have no links. It helps users find what they need and helps Google understand which pages matter most.
Small business websites in Faridabad often have a few service pages and a blog that never links to them. Blog posts bring visitors who then leave without seeing what the business offers. Internal links fix this cheaply.
8 Proven Steps
- List your money pages: services, courses, products and contact.
- Map each blog post to one money page it naturally supports.
- Add a contextual link from each post to its money page in the body, not just the footer.
- Link related posts in clusters on the same topic.
- Use descriptive anchors: “SEO course in Faridabad” instead of “click here”.
- Find orphan pages with no internal links and connect them.
- Keep navigation simple: key pages in the menu.
- Update old posts to link to new content.
Example Map
| Blog post | Links to |
|---|---|
| SEO for beginners | SEO course page |
| Google Maps ranking guide | Local SEO course page |
| Meta Ads for gyms | Meta Ads course page |
| Career after BCom | Digital marketing course page |
Anchor Text Tips
- Vary anchors naturally; avoid the same exact phrase every time.
- Make anchors describe the destination.
- Do not overload a paragraph with links.
Tools
Google Search Console’s Links report shows internal links per page. A site crawler can find orphan pages.
Learn SEO
Our SEO course in Faridabad teaches internal linking with real site audits. Read topic clusters and pillar pages.
Key takeaways on Internal linking strategy small websites
- List your money pages: services, courses, products and contact.
- Blog postLinks to
SEO for beginnersSEO course page
Google Maps ranking guideLocal SEO course page
Meta Ads for gymsMeta Ads course page
Career after BComDigita - Vary anchors naturally; avoid the same exact phrase every time.
- Google Search Console's Links report shows internal links per page.
- Our SEO course in Faridabad teaches internal linking with real site audits.
Further reading
Frequently Asked Questions
How many internal links per post?
No fixed number. Link where helpful, usually a few contextual links.
Do footer links count?
They count, but contextual links in content are more meaningful.
Should I use nofollow on internal links?
Generally no.
Related Reading
- Technical SEO Basics for Small Websites
- Backlinks vs Internal Links: What Each Does for SEO
- Google AI Overviews: What They Mean for Small Businesses
- Heading Structure for SEO: H1 to H4 Done Right
Want to learn this with live campaigns and a trainer beside you? See the full digital marketing course in Faridabad, or check admission and batch dates.