Google Business Profile Description Generator
Write a clear Google Business Profile description that covers what you do, who you serve, where you are and what makes you different, within Google's 750 character limit and guidelines.
How to use the description generator
- Enter your business name, type and location.
- List your main services and who you serve.
- Add what makes you different, using real facts only.
- Copy the description and paste it in your Google Business Profile under Edit profile, About, Description.
Google's description guidelines
| Allowed | Not allowed |
|---|---|
| What you do, services and products | Links and URLs |
| History, mission and what is special | Prices, offers and discounts |
| Areas you serve | Keyword stuffing or ALL CAPS |
| Up to 750 characters | Misleading or offensive content |
Does the description help rankings?
The description mainly helps people decide to choose you. Google has said it does not directly use the description as a ranking factor, so write it for customers, not search engines. Rankings depend much more on your primary category, reviews, proximity and how complete your profile is.
Complete your profile
Pick the right categories with the GBP category finder, post weekly with the GBP post generator, and get more reviews with the Google review link generator.
More free tools and guides
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Frequently Asked Questions
Is this GBP description generator free?
Yes. It is free with no sign-up and works in your browser.
How long can a Google Business Profile description be?
Up to 750 characters. About the first 250 show before people tap More.
Can I add keywords to my description?
Yes, naturally. Mention your services and area, but avoid repeating keywords.
Can I put my website link in the description?
No. Links are not allowed. Add your website in the website field instead.