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Testimonial and Review Request Templates

Ask happy customers for a Google review or testimonial without feeling awkward. Get a short WhatsApp message, an email and an SMS, plus a gentle reminder and a thank-you note. Copy a testimonial request template for WhatsApp, email or SMS and send it to happy customers.

How to ask for reviews

  1. Create your Google review link with the review link generator.
  2. Fill in the customer’s name and what they bought.
  3. Send the WhatsApp message soon after a good experience.
  4. Send one gentle reminder after a few days, and thank everyone who replies.
testimonial request template steps

When to ask

BusinessBest moment
Course or coachingAfter a milestone, like a completed project
ServiceRight after delivering the result
Shop or restaurantSame day, while it is fresh
AgencyAfter a good monthly report

Rules to follow

Google does not allow offering incentives for reviews or selectively asking only customers you expect to be happy. Ask everyone the same way, accept honest feedback, and reply to all reviews. For testimonials on your website, use real words from real customers, with their permission.

Create your link with the Google review link generator, reply to reviews with the review reply generator, and send via the WhatsApp link generator.

More free tools and guides

More free tools like this testimonial request template
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testimonial request template FAQ

Frequently Asked Questions

Are these review request templates free?

Yes. They are free with no sign-up and work in your browser.

Can I offer a discount for a Google review?

No. Google's policies do not allow incentives for reviews.

How many times should I ask?

Once, plus one gentle reminder. More than that can annoy customers.

Can I use a customer's review on my website?

Ask for permission first, and use their words accurately.

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