Content Refresh Calculator
Updating old posts is often faster than writing new ones. Enter clicks, position and age for each post to get a refresh priority score and a clear next step for every page.
How to find posts to refresh
- Open Google Search Console, Performance, Pages.
- Compare the last 3 months with the previous 3 months to see clicks now and before.
- Note the average position and when you last updated each post.
- Paste each post as URL | clicks now | clicks before | position | months since update.
How the score works
| Factor | Weight | Why |
|---|---|---|
| Traffic drop | 40 | Shows content decay |
| Position 4 to 20 | 30 | Close to the top, easiest to improve |
| Age | 20 | Older posts are more likely outdated |
| Past traffic | 10 | Proven demand for the topic |
How to refresh a post
- Update facts, screenshots and the year where relevant.
- Answer new questions from People also ask.
- Improve the title and meta description to lift click-through rate.
- Add internal links from newer posts.
- Cut outdated or thin sections.
Check the updated draft with the SEO content score checker, rewrite titles with the meta title generator, and plan updates in the content calendar generator.
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Frequently Asked Questions
Is this content refresh calculator free?
Yes. It is free with no sign-up, and your data stays in your browser.
How often should I update blog posts?
Review important posts every 6 to 12 months, and sooner if traffic drops or facts change.
Does updating old content help SEO?
Yes, when the update genuinely improves the page. Changing only the date does not help.
Should I change the URL when updating?
No. Keep the same URL so you keep its links and history.