Google Ads Assets Generator: Sitelinks, Callouts and Snippets
Create Google Ads sitelinks, callouts and structured snippets from your services and selling points. Every line is checked against Google's limits so you can paste them straight into your account.
How to use the assets generator
- Enter your business name and city.
- List your services with the page link after a | sign.
- Add your selling points separated by commas.
- Copy the assets and add them in Google Ads under Assets.
Asset limits
| Asset | Limit | Tip |
|---|---|---|
| Sitelink text | 25 characters | Name the page clearly |
| Sitelink descriptions | 35 characters each | Add both lines for a bigger ad |
| Callout | 25 characters | Short selling points, no links |
| Structured snippet value | 25 characters | At least 3 values under one header |
Why assets matter
Assets make your ad bigger and more useful, which tends to raise click-through rate. Google’s Ad Rank also considers the expected impact of assets, so good assets can lower your cost per click. Add call and location assets too if you serve local customers.
Related tools
Check headline lengths with the Google Ads character counter, get headline ideas from the headline generator, and review the whole account with the Google Ads audit checklist.
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Frequently Asked Questions
Is this Google Ads assets generator free?
Yes. It is free with no sign-up and works in your browser.
What were Google Ads assets called before?
Ad extensions. Google renamed them assets, but sitelinks, callouts and snippets work the same way.
How many sitelinks should I add?
At least 4, and up to 8 or more for larger accounts. Google picks which ones to show.
Do assets always show?
No. Google shows them when they are expected to improve performance and your Ad Rank is high enough.