Google Ads Quality Score Checker
Enter the three Quality Score ratings Google shows for a keyword, expected CTR, ad relevance and landing page experience, to see a rough score range and a clear plan for what to fix first. This free quality score calculator runs in your browser, with no sign-up.
How to use the Quality Score checker
- Open your Google Ads keywords view and add the columns for expected CTR, ad relevance and landing page experience.
- Copy the three ratings for a keyword into the tool.
- Read the estimated range and the list of fixes, ordered from weakest to strongest.
What is Quality Score?
Quality Score is a 1 to 10 rating Google Ads shows for each keyword. It is an estimate of how relevant and useful your ads and landing page are to people searching that keyword, compared with other advertisers. It is built from three parts, each rated below average, average or above average.
The three components
| Component | What it measures | Main fix |
|---|---|---|
| Expected CTR | How likely people are to click your ad | Stronger headlines with the keyword and a clear offer |
| Ad relevance | How closely the ad matches the search | Tighter ad groups with matching ads |
| Landing page experience | How useful and relevant the page is after the click | Relevant, fast, mobile-friendly pages |
Why it matters
Higher-quality ads and pages tend to get better ad positions and can pay less per click than competitors with weaker ads. Google treats Quality Score as a diagnostic, not as a direct input to the auction, so improve the experience behind it rather than chasing the number.
Write better ad copy with the Google Ads headline generator and check how much a click can cost with the max CPC calculator.
More free tools and guides
Learn Quality Score, keyword structure and conversion tracking on live accounts in our Google Ads course.
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Frequently Asked Questions
Is this Quality Score checker free?
Yes. It is free with no sign-up and works in your browser.
Does this tool show my exact Quality Score?
No. Google shows the exact score in your account. This tool turns the three component ratings into a rough range and tells you what to fix first.
Which component matters most?
Google does not publish weights. In practice, fix whichever component is below average first, then work on those that are only average.
How long does it take to improve Quality Score?
Changes to ads and landing pages can show in the ratings within days to a few weeks, once enough new data comes in.