Lead Scoring Calculator
Score each new lead in seconds based on budget, timeline, decision power, need, source and engagement. See whether it is hot, warm or cold, and get the best next action.
How to score a lead
- After a first call or chat, answer each question honestly.
- Read the score and the hot, warm or cold grade.
- Follow the suggested next action.
- Review results monthly to see which sources bring the best leads.
The scoring model
| Factor | Max points |
|---|---|
| Budget fit | 25 |
| Timeline | 25 |
| Decision maker | 15 |
| Need | 15 |
| Source | 10 |
| Engagement and location | 10 |
The model is based on the classic BANT approach: Budget, Authority, Need and Timeline, plus source and engagement.
Why score leads?
Not every enquiry deserves the same effort. Scoring helps you call hot leads immediately, nurture warm ones with useful information, and avoid spending hours on people who are just browsing. It also shows which marketing channels bring buyers, not just enquiries.
Related tools
Ask better questions with the lead form question builder, follow up with the follow-up email sequence planner, and measure results with the conversion rate calculator.
More free tools and guides
Practise tools like this on real projects in our digital marketing course in Faridabad, with weekday, weekend and online batches.
See the courseAll free toolsAsk on WhatsApp
Frequently Asked Questions
Is this lead scoring calculator free?
Yes. It is free with no sign-up and works in your browser.
What is lead scoring?
A way to rank leads by how likely they are to buy, so you focus on the best ones first.
What is BANT?
Budget, Authority, Need and Timeline, four classic questions for qualifying a lead.
Can I change the scoring?
The weights here are a sensible default. Adjust your process as you learn which factors predict sales for you.