Performance Max Checklist
Set up and run Google Ads Performance Max campaigns with fewer mistakes. Tick each step before launch and during the first weeks. Your progress is saved in your browser.
How to use the checklist
- Work through it before you create the campaign.
- Tick each item as you finish. Tap an item for a quick tip.
- Come back after launch for the after-launch steps. Your ticks are saved in your browser.
What is Performance Max?
Performance Max is a Google Ads campaign type that runs your ads across Search, YouTube, Display, Discover, Gmail and Maps from one campaign. You give it goals, budget, assets and audience signals, and Google’s automation decides where and when to show your ads. It works best when conversion tracking is accurate and there is enough data for it to learn.
Common Performance Max mistakes
| Mistake | Fix |
|---|---|
| Counting page views as conversions | Use only real leads or sales as primary goals |
| Lots of junk form leads | Add qualifying questions and import offline conversions |
| Mostly brand traffic | Add brand exclusions |
| Changing settings every few days | Give it 2 to 4 weeks between big changes |
Related tools
Set a realistic cost per lead with the target CPA calculator, check headline lengths with the character counter, and review the full account with the Google Ads audit checklist.
More free tools and guides
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Frequently Asked Questions
Is this Performance Max checklist free?
Yes. It is free with no sign-up, and your progress is saved in your browser.
How long does Performance Max take to learn?
Usually a few weeks, depending on budget and how many conversions you get.
Can I add negative keywords to Performance Max?
Yes, through account-level negative keywords and campaign-level negatives where available, plus brand exclusions.
Is Performance Max good for local businesses?
It can be, especially with good conversion tracking and a Google Business Profile linked for store visits or calls.