Short answer: Ping submission sites notify services that your site has new content, and RSS feed submission sites list your blog feed so readers and aggregators can follow it. Neither gives meaningful backlinks today. WordPress already pings update services automatically, and Google discovers new pages through sitemaps, links and Search Console. Use IndexNow and your sitemap for fast discovery, and keep a working RSS feed for readers.
Ping and RSS submission still appear on many off-page task lists in India. They are quick to do, but the honest truth is that they rarely change anything for rankings.
What Pinging Was For
In the early blogging years, ping services told blog search engines that a post was published. Those blog search engines have mostly disappeared, and spammers abused ping services by pinging thousands of junk pages.
What RSS Submission Was For
RSS feeds let readers subscribe to updates. Feed directories listed blogs by topic. Readers today follow feeds through apps like Feedly, so a working feed still matters, but submitting it to dozens of feed directories does not.
What to Use Instead
| Goal | Modern tool |
|---|---|
| Fast discovery by Google | XML sitemap plus Search Console URL Inspection |
| Fast discovery by Bing and others | IndexNow |
| Readers following your blog | Working RSS feed, Feedly, email newsletter |
| Automatic update pings | WordPress Update Services setting (built in) |
Set these up using our guide to search engine submission and the Google Search Console guide.
Common Ping and Feed Services
- Ping-O-Matic, the default update service in WordPress.
- Feedly, for readers following your feed.
- FeedBurner, which still serves existing feeds but receives few new features.
Services change; check what is active before relying on any of them.
Avoid These
- Mass ping tools that ping the same URL hundreds of times.
- Paying for “instant indexing” through ping networks.
- Submitting feeds full of thin auto-generated posts.
See where these tactics sit among others in the off-page SEO submission sites guide.
More Off-Page SEO Guides
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- Off-Page SEO Submission Sites: The Complete 2026 Guide
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- What Is a PBN in SEO and Why Is It Risky?
- What Is Off-Page SEO? A Beginner’s Guide With Examples
- Wiki Submission Sites: Why Wiki Backlinks Rarely Work
Learn Indexing Properly
The SEO course in Faridabad at AdifySkills covers sitemaps, IndexNow and indexing fixes on live sites.
Key takeaways on Ping and RSS Submission Sites
- In the early blogging years, ping services told blog search engines that a post was published.
- RSS feeds let readers subscribe to updates.
- GoalModern tool
Fast discovery by GoogleXML sitemap plus Search Console URL Inspection
Fast discovery by Bing and othersIndexNow
Readers following your blogWor - Ping-O-Matic, the default update service in WordPress.
- Mass ping tools that ping the same URL hundreds of times.
- The SEO course in Faridabad at AdifySkills covers sitemaps, IndexNow and indexing fixes on live sites.
Further reading
Frequently Asked Questions
Do ping submission sites help SEO?
Not in any meaningful way today.
Should I still have an RSS feed?
Yes, for readers and aggregators who follow your blog.
Does WordPress ping automatically?
Yes. WordPress notifies update services listed in its writing settings.
What is the fastest way to get a page indexed?
Internal links, an updated sitemap, IndexNow and Search Console URL Inspection.
Related Reading
Want to learn this with live campaigns and a trainer beside you? See the full digital marketing course in Faridabad, or check admission and batch dates.