Free Social Media Content Calendar Generator
Create a month-long social media content calendar from your content pillars. Each day gets a topic type and a format, and you can download it as a CSV for Google Sheets or Excel.
How to build your content calendar
- Pick the month you are planning.
- List 3 to 5 content pillars, the main themes you post about.
- Choose your posting days.
- Download the CSV and open it in Google Sheets or Excel to add captions, links and status.
What are content pillars?
Content pillars are the few themes your account is known for. For a coaching institute they might be tips, student results, behind the scenes, offers and FAQs. Rotating between pillars keeps the feed useful and varied, and makes it easier to come up with ideas, because you are never starting from a blank page.
A healthy content mix
| Type | Share | Examples |
|---|---|---|
| Helpful | About half | Tips, how-tos, myths |
| Proof | About a quarter | Results, reviews, case studies |
| Personal | Some | Team, process, events |
| Promotional | A small share | Offers, new batches, launches |
From calendar to posts
- Write captions with the Instagram caption generator.
- Plan Reels with the Reels script generator and carousels with the carousel planner.
- Choose times with the posting schedule planner.
More free tools and guides
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Frequently Asked Questions
Is this content calendar generator free?
Yes. It is free with no sign-up, and you can download the calendar as a CSV.
How do I open the calendar in Google Sheets?
Download the CSV, then in Google Sheets choose File, Import, Upload and select the file.
How many content pillars should I have?
Three to five is usually enough to keep variety without losing focus.
Should I plan festival posts?
Yes. Add festivals and local events relevant to your audience, such as Diwali or exam results season, in the free slots.