WhatsApp Marketing Cost Calculator
Estimate your monthly WhatsApp Business Platform bill from the number of marketing, utility and authentication messages you plan to send, using the current rates for your market.
How to estimate your WhatsApp costs
- Estimate how many messages of each type you will send in a month.
- Enter the current rate per message for each category from Meta’s pricing page or your WhatsApp provider.
- Add any monthly provider fee and GST to see the full estimate.
How WhatsApp Business Platform pricing works
On the WhatsApp Business Platform, businesses pay for template messages they send, with different rates for marketing, utility and authentication categories and for each country. Meta moved to per-message pricing in 2025, and rates are updated from time to time, so always use the latest rate card. Messages you send in reply to a customer inside the customer service window are generally treated differently from business-started template messages.
Ways to keep costs down
| Idea | Why it helps |
|---|---|
| Reply quickly to customer messages | Service replies inside the window cost less than new templates |
| Use utility templates for real updates | They are usually cheaper than marketing ones |
| Segment your list | Send offers only to people likely to care |
| Use click-to-WhatsApp ads | Customers start the chat, which can open a free window |
Before you send
Check your templates with the WhatsApp template checker. If you are a small business using the free WhatsApp Business app, broadcast lists do not have per-message charges, and our broadcast templates can help.
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Frequently Asked Questions
Is this cost calculator free?
Yes. It is free with no sign-up, and your numbers stay in your browser.
What are the current WhatsApp API rates in India?
Rates change, so check Meta's official WhatsApp Business Platform pricing page or ask your provider for the current rate card before budgeting.
Does the WhatsApp Business app cost money?
The WhatsApp Business app is free to use. Per-message charges apply to the WhatsApp Business Platform, also called the API.
Do I pay for messages customers send me?
Customers messaging you is free. Charges apply to certain messages businesses send, mainly template messages.