Google Ads Character Counter
Paste your responsive search ad headlines and descriptions to check each one against Google Ads limits: 30 characters for headlines, 90 for descriptions and 15 for each display path. See a live ad preview.
How to use the character counter
- Paste your headlines, one per line.
- Paste your descriptions, one per line.
- Add your domain and display paths to see the full preview.
- Fix anything marked too long before you paste it into Google Ads.
Google Ads character limits
| Element | Limit | Count |
|---|---|---|
| Headline | 30 characters | 3 to 15 |
| Description | 90 characters | 2 to 4 |
| Display path | 15 characters each | Up to 2 |
| Sitelink text | 25 characters | At least 4 recommended |
| Callout | 25 characters | At least 4 recommended |
Some languages with double-width characters, such as Chinese or Japanese, count each character as two.
Writing tips for responsive search ads
- Make each headline work alone. Google mixes them in any order.
- Include your keyword in at least two headlines.
- Vary the angles: benefit, offer, location, proof and call to action.
- Pin only when needed, such as a legal disclaimer, because pinning limits combinations.
Get ideas from the Google Ads headline generator and add sitelinks with the Google Ads assets generator.
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Frequently Asked Questions
Is this Google Ads character counter free?
Yes. It is free with no sign-up and works in your browser.
What is the headline character limit in Google Ads?
30 characters per headline in responsive search ads, with up to 15 headlines.
What is the description limit?
90 characters per description, with up to 4 descriptions.
Do spaces count as characters?
Yes. Spaces and punctuation count towards the limit.