Planning Google Ads or Meta Ads for your business? Use this free ad budget calculator to estimate how many clicks you need and what monthly and daily budget it takes to reach your lead target.
Ad budget calculator
How to Use the Calculator
- Enter the number of leads you want each month.
- Enter an expected cost per click. Use your own past data or Google Keyword Planner estimates.
- Enter your landing page conversion rate. If you do not know it, start with a conservative figure and update it with real data.
How to Improve the Numbers
- Raise conversion rate with a clearer landing page. See landing page optimization.
- Lower wasted clicks with negative keywords and tight location targeting.
- Track conversions accurately. See the conversion tracking tutorial.
Related tools: cost per lead calculator and UTM link builder, plus the SERP preview tool for checking titles. Want to learn to run ads yourself? See the Google Ads course at AdifySkills, Sector 81, Faridabad. Browse all free digital marketing tools.
Official resources
For platform rules and the latest settings, check the official help pages:
Frequently Asked Questions
How much should a small business spend on ads?
Start with a budget that can produce enough clicks to learn from, then scale what works.
Is this calculator accurate?
It gives estimates. Real costs depend on competition, targeting and ad quality.
Does it work for Meta Ads?
Yes. Use your expected cost per click and form or landing page conversion rate.