Want to know which ad, post or WhatsApp message brought a visitor? Add UTM parameters to your links with this free UTM link builder, then see the results in Google Analytics 4.
UTM link builder
Fill in the URL, source, medium and campaign.
Use lowercase and underscores consistently so reports stay clean in Google Analytics.
UTM Parameters Explained
| Parameter | Example |
|---|---|
| utm_source | facebook, google, whatsapp, newsletter |
| utm_medium | paid_social, cpc, email, referral |
| utm_campaign | diwali_offer, october_batch |
| utm_content | video_ad_1, banner_a |
Good Practice
- Use lowercase and the same naming every time.
- Do not add UTMs to internal links on your own website.
- Keep a sheet of every tagged link you create.
Read the reports in GA4 with our Google Analytics 4 for beginners guide. Related tools: ad budget calculator and cost per lead calculator, plus the SERP preview tool for checking titles. Browse all free digital marketing tools.
Official resources
For platform rules and the latest settings, check the official help pages:
Frequently Asked Questions
What is a UTM link?
A normal URL with tracking parameters that tell analytics where a visitor came from.
Do UTMs affect SEO?
Not when used on external campaign links only.
Should I use UTMs on Google Ads?
Google Ads uses auto-tagging; UTMs are most useful for social, email and WhatsApp links.