Ad Creative Brief Generator
Turn your campaign idea into a clear creative brief for a designer or video editor. It covers the goal, audience, key message, hooks, formats and sizes, call to action and must-haves. Fill in this creative brief template so your designer knows exactly what to make.
How to use the brief generator
- Fill in the campaign, goal and audience.
- Write one key message. One message per ad works better than five.
- Add real proof points and your must-haves, such as brand colours.
- Copy or download the brief and share it with your designer or editor.
What makes a creative brief useful
| Section | Why it matters |
|---|---|
| Goal | Lead ads and awareness ads need different creatives |
| Audience | Shapes the visuals, language and tone |
| Key message | Keeps every version focused |
| Sizes | Avoids redoing work for Stories and Reels |
| Must-haves | Keeps the brand consistent |
Tips for better ad creatives
- Hook in the first 3 seconds of any video.
- Design for sound off. Add captions to videos.
- Test different concepts, not just different colours.
- Use real photos of your place and people where you can.
Check sizes with the social media image sizes guide, write the copy with the Facebook ad copy generator, and find opening lines with the hook generator.
More free tools and guides
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Frequently Asked Questions
Is this creative brief generator free?
Yes. It is free with no sign-up and works in your browser.
What should a creative brief include?
The goal, audience, key message, proof points, formats and sizes, call to action, must-haves and a deadline.
What size should Meta ad images be?
1080 x 1350 for feed (4:5), 1080 x 1080 for square, and 1080 x 1920 for Stories and Reels.
How many creatives should I test?
Start with two or three different concepts per ad set and keep the best performer.