Facebook and Instagram Ad Copy Generator
Write Facebook and Instagram ad copy in five proven angles: problem, benefit, offer, local and question. Each version has primary text, a headline and a description with length checks.
How to use the ad copy generator
- Describe your product, audience and city.
- Add the problem you solve, the main benefit and any offer.
- Pick the button you will use in Ads Manager.
- Copy the versions and test two or three of them as separate ads in the same ad set.
Meta ad text guidelines
| Field | Recommended length |
|---|---|
| Primary text | About 125 characters show before See more |
| Headline | About 27 to 40 characters |
| Description | About 25 to 30 characters, shown in some placements |
Longer text is allowed, but the first line must hook the reader on its own.
Stay within Meta's ad policies
- Do not assert personal attributes, like “Are you in debt?” or “Other Faridabad students”.
- Do not promise guaranteed jobs or income.
- Match the landing page. The offer in the ad must appear on the page.
Test and measure
Preview your ad with the Facebook ad preview, tag the link with the UTM link builder, and judge results with the CPM, CPC and CTR calculator.
More free tools and guides
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Frequently Asked Questions
Is this Facebook ad copy generator free?
Yes. It is free with no sign-up and works in your browser.
How long should Facebook ad text be?
Keep the key message within the first 125 characters of primary text and the headline under about 40 characters.
How many ad versions should I test?
Two to four versions in one ad set is a good start. Keep the winner and test a new challenger.
Does the same copy work on Instagram?
Yes, Meta ads run on both. Keep the hook short because Instagram shows even less text.