Retargeting Funnel Planner
Plan a full-funnel ad strategy for Meta or Google. Enter your budget and offer to get cold, warm and hot audience stages with time windows, messages, formats and a suggested budget split.
How to use the funnel planner
- Enter your monthly ad budget and offer.
- Choose how known your brand already is. New brands need more spend on cold audiences.
- Use the table to set up audiences in Meta Ads Manager or Google Ads.
The three stages
| Stage | Who | Goal |
|---|---|---|
| Cold | People who do not know you | Attention and first interest |
| Warm | People who watched or engaged | Trust and consideration |
| Hot | People who visited or almost converted | Action, like a lead or purchase |
Setting up retargeting audiences
- Meta: create custom audiences from website visitors (needs the Meta Pixel), video views, Instagram and Facebook engagement, and lead form opens.
- Google: use your data segments from GA4 or the Google tag, plus YouTube viewers.
- Respect privacy: keep a clear privacy policy and cookie notice on your site.
Related tools
Add pixel events with the Meta Pixel event code generator, check how often people see your ads with the ad frequency calculator, and name each stage clearly with the campaign naming generator.
More free tools and guides
Practise tools like this on real projects in our digital marketing course in Faridabad, with weekday, weekend and online batches.
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Frequently Asked Questions
Is this retargeting funnel planner free?
Yes. It is free with no sign-up and works in your browser.
How much budget should go to retargeting?
Often 20 to 40% of total spend, depending on how many visitors and engagers you already have.
What is the best retargeting window?
Hot audiences work best within 7 to 30 days. Warm audiences can use 30 to 90 days.
Why is my retargeting ad set not spending?
The audience is probably too small. Widen the window or combine warm and hot audiences.