Search Terms Report Analyzer
Paste your Google Ads search terms report to find the searches wasting money, the ones that convert, and the words that keep showing up in non-converting searches. Nothing is uploaded.
How to get your search terms report
- In Google Ads, open Insights and reports, Search terms, or Keywords, Search terms.
- Choose a date range of at least 30 days.
- Add the Clicks, Cost and Conversions columns if they are not shown.
- Download it as CSV or select the table, copy it and paste it here.
What the analyzer shows
| Output | What to do |
|---|---|
| Spend with no conversions | Your biggest saving opportunity |
| Flagged search terms | Add the irrelevant ones as negatives |
| Words to consider | Words that keep appearing in non-converting searches |
| Converting terms | Add the best ones as keywords with their own bids |
Read results with care
A search with no conversions after 3 clicks may still be a good search; it just needs more data. Focus on terms that are clearly irrelevant, like jobs, salary or free PDF, or terms with high spend and no results. Your data never leaves your browser.
Related tools
Format the negatives with the negative keyword list generator, add winning terms with the match type generator, and set bids with the max CPC calculator.
More free tools and guides
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Frequently Asked Questions
Is this search terms analyzer free?
Yes. It is free with no sign-up, and your report never leaves your browser.
How often should I review search terms?
Weekly for active campaigns, and more often in the first month of a new campaign.
Why does Google show my ads for unrelated searches?
Broad and phrase match reach related searches. Negative keywords and tighter match types help control this.
Which file formats work?
Tab-separated text copied from Google Ads or a CSV export with a header row that includes Search term, Cost and Conversions.