Topic Cluster Planner
Plan a topic cluster: one pillar page that covers a broad topic, supporting articles for each subtopic, and the internal links that tie them together. Get URLs, roles and a linking map.
How to plan a topic cluster
- Pick a broad pillar topic your business should be known for.
- List subtopics people search about, or use the suggestions.
- Add your service page so the cluster supports enquiries.
- Follow the linking rules as you publish each post.
How a cluster works
| Part | Role |
|---|---|
| Pillar page | Covers the whole topic at a high level and links to every cluster post |
| Cluster posts | Go deep on one subtopic and link back to the pillar |
| Money page | Service or course page that the cluster supports |
Why topic clusters help
A cluster shows search engines and readers that your site covers a subject thoroughly. Internal links pass relevance between related pages and make it easy for readers to go deeper. Clusters also prevent several posts from competing for the same keyword, because each post has a clear job.
Related tools
Group keyword ideas with the keyword grouping tool, plan anchors with the anchor text planner, schedule posts with the content calendar generator, and check for overlaps with the keyword cannibalization checker.
More free tools and guides
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Frequently Asked Questions
Is this topic cluster planner free?
Yes. It is free with no sign-up and works in your browser.
What is a pillar page?
A broad, in-depth page about a main topic that links to detailed articles on each subtopic.
How many posts should a cluster have?
Usually 5 to 15 supporting posts, depending on how big the topic is.
Should cluster posts be under /blog/?
Not necessarily. Any clean URL works. What matters is the internal linking.