Find out what each lead and each customer really costs. This free cost per lead calculator also shows your return on ad spend, so you can judge whether a campaign is profitable.
Cost per lead and ROAS calculator
What the Numbers Mean
- Cost per lead (CPL): ad spend divided by leads.
- Cost per customer: ad spend divided by customers who actually bought.
- ROAS: revenue from those customers divided by ad spend.
Learn these metrics in CPC, CPM, CTR and ROAS explained.
A Cheap Lead Is Not Always a Good Lead
A low CPL with poor-quality leads can cost more per customer than a higher CPL with serious enquiries. Always track lead quality with your sales team. See Facebook Ads reporting mistakes.
Related tools: ad budget calculator and UTM link builder, plus the SERP preview tool for checking titles. Learn performance marketing in the digital marketing course in Faridabad. Browse all free digital marketing tools.
Official resources
For platform rules and the latest settings, check the official help pages:
Frequently Asked Questions
What is a good cost per lead?
It depends on your industry and customer value. Compare cost per customer with profit per customer.
What is a good ROAS?
It depends on your margins; it must cover product costs and overheads to be profitable.
How do I find my close rate?
Divide customers by leads from your sales records.