Negative Keyword List Generator
Stop paying for clicks that never convert. Pick ready lists of common negative keywords for jobs, free, DIY and research searches, add your own, and copy them in broad, phrase or exact match.
How to use the negative keyword generator
- Tick the lists that do not match your buyers.
- Add your own negatives, such as services you do not offer or areas you do not serve.
- List words you must keep, so they are removed from the result.
- Choose a match type, copy the list and add it in Google Ads.
Negative match types
| Type | Format | Blocks |
|---|---|---|
| Negative broad | free demo | Searches with both words in any order |
| Negative phrase | "free demo" | Searches with these words in this order |
| Negative exact | [free demo] | Only this exact search |
Unlike normal keywords, negative keywords do not match close variants such as plurals or misspellings, so add those separately.
Find negatives from real data
The best negatives come from your own search terms report. Paste it into the search terms report analyzer to find words that cost money without converting. Then format your positive keywords with the keyword match type generator.
More free tools and guides
Practise tools like this on real projects in our digital marketing course in Faridabad, with weekday, weekend and online batches.
See the courseAll free toolsAsk on WhatsApp
Frequently Asked Questions
Is this negative keyword generator free?
Yes. It is free with no sign-up and works in your browser.
What are negative keywords in Google Ads?
Words or phrases that stop your ads from showing for searches you do not want to pay for.
How many negative keywords should I add?
There is no fixed number. Start with a core list and add more every week from your search terms report.
Should I add free as a negative keyword?
Usually yes for paid products, unless you promote a free demo, trial or consultation.